Nearly Two Decades of Innovation

About Rob Ruiz

I am an Omaha-based Senior Full-Stack Software Engineer, Lead Maintainer of the WP Rig open-source theme framework, and a certified AI Solutions Architect. For close to 20 years, I have been bridging the gap between high-performance systems engineering, creative UI/UX layouts, and advanced intelligent automation.

Enterprise Impact & Experience

Enterprise WordPress

As Lead Senior Developer for the rebuild and rebrand of Buildertrend.com, I built a custom, high-performance theme from scratch using WP Rig. Developed 17 custom Gutenberg & ACF blocks/plugins, integrated geo-location utilities, and engineered advanced CI/CD deployment pipelines.

High-Traffic eCommerce

Engineered robust, highly secure e-commerce systems for Antisyphon Training and Black Hills Information Security (BHIS). Built on custom WooCommerce configurations, supporting high-volume student enrollments, customized billing structures, and complex rest API integrations.

Award-Winning Audio

Winner of the “Best Mobile Game Soundtrack” at the Best App Ever Awards for the hit game Battle Bears (SkyVu Entertainment). Over 12 years of professional music production, game scoring, and high-fidelity multimedia design.

Verified Elite Credentials

Fully certified by the leaders of the modern web and intelligence ecosystems: Automattic (WordPress) and Anthropic (AI Foundations).

WordPress Core Platforms

Anthropic AI & Agent Architecture

  • Building with the Claude API
    API Orchestration, context-efficient tokens, and system prompts.
  • Claude Code 101 & Claude Code in Action
    Advanced AI-native developer tooling, linting integration, and automation.
  • Introduction to Model Context Protocol (MCP)
    Integrating custom tooling and database bridges directly into client-side LLMs.
  • Introduction to Agent Skills & AI Fluency
    Engineering autonomous agent behaviors, validation loops, and LLM-co-work setups.

Community Leadership & Open Source

WP Rig Lead Maintainer

Steering the future of the modern open-source theme framework since May 2020. Developing high-performance starter themes and standardizing build processes for thousands of WordPress developers worldwide.

Omaha WordPress Community

Served as the Lead Organizer for WordCamp Omaha (2018, 2019) and the WP Omaha Meetup Group (2017 – 2023). Organizing regular meetups, teaching developers, and coordinating large-scale tech conferences.

Mentoring & Volunteering

Dedicated to fostering local Omaha talent as a Youth Mentor with TeamMates Mentoring, and constructing safe housing with Habitat for Humanity of Omaha.

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